O animal social

O animal social é um clássico da psicologia social escrito por Elliot Aronson, um dos psicólogos mais reconhecidos da área, laureado pela Associação Americana de Psicologia.

Originally published in 1972, this book explores fundamental questions about human behavior in social contexts — from conformity and persuasion to prejudice and aggression.

The narrative combines scientific rigor with accessible language, using real-life examples that readers can easily relate to.

The updated edition was co-authored with Joshua Aronson and includes a new preface by Eduardo Moreira.

With a remarkable 4.8 rating from over 3,000 reviews, this book stands as essential reading for anyone interested in understanding how social interactions shape our thoughts, feelings, and actions.

Ideal for psychology students, professionals in business and marketing, educators, and curious readers in general.